Case Study
DB Corp (Dainik Bhaskar Group)

Boost Audience Engagement with Sarv’s Cloud Telephony

Dainik Bhaskar Group is India’s largest newspaper group in urban readership, with a massive print and digital media presence. The group operates five newspapers with 65 editions, reaching a readership of 2.05 crores. In addition to print media, DB Corp is also active in radio broadcasting and digital applications.

The company constantly innovates its marketing strategies to expand its reach and maintain its leadership position in the highly competitive media industry.

db-corp
Related Stats

Size of the Client Business We Are Managing

  • 10,000 Employees
  • 12 Branches
  • 65 Editions
dainikbhaskargroup

Dainik Bhaskar Group is India's largest newspaper network, reaching 2.05 crore readers across print, radio, and digital platforms. With constant innovation, it maintains its leadership in the competitive media industry.

dainikbhaskargroup

Industry

Electronics

Office Headquarters

Bhopal India

Founded

1958

The Challenges Faced

Challenges DP Corp. faced before collaborating with us.

  • DB Corp relied on traditional advertising methods like TV, radio, and newspapers, leading to high costs without a clear way to track ROI. Their lead generation process was inefficient, requiring extensive manpower and investment. Additionally, they lacked an automated system to track and manage customer responses effectively.
  • Handling high-volume missed calls and SMS campaigns was another major challenge. Analyzing marketing effectiveness became difficult without a proper system for collecting customer feedback. They needed a scalable and cost-effective solution to enhance audience engagement while improving lead management.
  • To address these issues, DB Corp sought a missed call solution for campaigns like "Jeeto 21 Crore" and "Bhaskar Utsav," along with an SMS system to handle 5–8 lakh messages daily. They also required a virtual mobile number (VMN) for streamlining inquiries, 24/7 customer support, and automated feedback collection through SMS and voice call surveys.

What We Offered

Solutions that helped them overcome the pain points.

Missed Call Solution

Bulk SMS & Long Code Solution

Cloud Telephony System

Custom Web Forms

Survey & Feedback Mechanism

Why Sarv

Reasons why most brands are putting their trust in the solutions we are offering?

  • Brief of Solution We Offered

    Missed Call Solution

    Missed Call Solution

    Sarv provided a high-capacity missed call handling system that enabled DB Corp to receive over 1 million calls per day seamlessly.

    Bulk SMS & Long Code Solution

    Bulk SMS & Long Code Solution

    A robust SMS automation system to handle over 5–8 lakh daily SMS responses while ensuring instant replies to users.

    Cloud Telephony System

    Cloud Telephony System

    A fully integrated cloud telephony platform to streamline customer support and automate lead generation.

    Custom Web Forms

    Custom Web Forms

    Developed tailored web forms for initiatives like “Bal Bhaskar” and “Young Bhaskar” to capture leads efficiently.

    Survey & Feedback Mechanism

    Survey & Feedback Mechanism

    Implemented automated voice call surveys to collect customer insights.

    24/7 Customer Support Integration

    24/7 Customer Support Integration

    Provided a round-the-clock receptionist service to assist customers and advertisers.

  • What Makes Sarv Capable

    Expertise in Telecom & Media Solutions

    Expertise in Telecom & Media Solutions

    Years of experience managing large-scale clients in the telecom and media industries.

    High-Volume Call & SMS Management

    High-Volume Call & SMS Management

    Successfully handled massive call and SMS traffic with seamless efficiency.

    AI-Powered Marketing Analytics

    AI-Powered Marketing Analytics

    Advanced AI-driven insights to measure and optimize campaign performance.

    Seamless API Integrations

    Seamless API Integrations

    Effortless integration for lead capture, automation, and customer engagement.

  • What We Offered Extra

    Multi-Channel Marketing Integration

    Multi-Channel Marketing Integration

    Enabled DB Corp to run SMS, voice, and missed call campaigns simultaneously.

    ROI Tracking & Analytics

    ROI Tracking & Analytics

    Provided a dashboard for real-time monitoring of campaign performance.

    Call Recording & Tracking

    Call Recording & Tracking

    Implemented detailed call analytics to enhance customer support efficiency.

Customer Satisfaction

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